Digital Marketing

Understanding Digital Marketing in Everyday Life

End of Module Survey

Module 1

How Digital Marketing Platforms & Search Engines Work

Module 2

Digital Marketing Mastery is a practical, beginner-friendly program designed to help you understand modern marketing and apply it with confidence<ul><li>Covers 12 modules including:<ul><li>Digital marketing in everyday life</li><li>Platforms and search engines</li><li>Customer journeys and target audiences</li><li>Psychology and viral content</li><li>Content planning and analytics</li><li>Multi-channel strategy and conversion optimization</li><li>AI-powered marketing systems</li></ul></li><li>Learn through realistic scenarios, interactive activities, and practical projects</li><li>Develop skills to:<ul><li>Create stronger content</li><li>Choose the right channels</li><li>Understand customer behavior</li><li>Interpret performance data</li><li>Improve campaigns</li><li>Use AI strategically</li></ul></li><li>Concludes with a capstone project to:<ul><li>Build a complete digital marketing strategy</li><li>Create a five-slide, portfolio-ready presentation for career, business, clients, or personal brand</li></ul></li></ul>

Build practical digital marketing skills—from everyday concepts to real-world strategy. Explore platforms, content, customer behavior, analytics, conversion, and AI while creating a portfolio-ready marketing plan.

Digital Marketing Mastery: From Everyday Concepts to Real-World Strategy

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Course content

Digital Marketing Mastery: From Everyday Concepts to Real-World Strategy

Jenny Cabago

What you will learn

This Course Includes